Hundreds of internal Web products were developed by separate teams with no shared visual or interaction vocabulary. The result: inconsistency across the different flows of the same platform.

Integrated a team of 4 designers to define global tokens and document design rules in a design system. This design system is the base for 3 different medical contexts (emergency, hospitalization and elective). Established a governance model so each product contributes back to the library.

Clio is now the UI foundation for all of the nurses and doctors systems used in the company. Our team built a navigable documentation in Figma, with dedicated pages for global tokens, base, components, icons, brand, 'do's and don'ts' and roadmap. The name Clio is inspired by the Greek muse of history, called also 'The Proclaimer'.

Components designed with hospital peers as primary users to garanteed that all the specific requires for each flow were followed. Clio has a responsive layout, minimum WCAG AA contrast and is optimized for clinical efficiency.

In Brazil, rectifying name and gender in the civil registry involves a bureaucratic process across states. The 11 interviewed people experienced discomfort with their registered name since childhood and described the process as 'bureaucratic', 'slow', and 'expensive'.

Using Garrett's 5 Planes as a strategic foundation, I conducted 11 in-depth qualitative/quantitative interviews to map user pain points and build empathy models. After benchmarking regional legal guides and international app, I established a custom design system to prototype a comprehensive web and mobile solution.

An intuitive, step-by-step platform that demystifies the legal bureaucracy. It provides personalized checklists for required documents, cost estimations, fee waiver templates. To make the process less overwhelming, I designed a gamified flow where each step is named as a famous trans pioneer, breaking down complex requirements into manageable achievements.

The communication is centered on a neutral and inclusive language that doesn't assume gender across the legal process. This user-centered interface was validated by user testing, achieving a 92.5 average SUS score. Feedback drove some iterations and finally, a comprehensive handoff of flows and component states ensured the developer transition.

Navigating Hormone Replacement Therapy (HRT) is a complex and highly personal medical journey, often marked by a lack of accessible clinical guidance. Trans men lacked a dedicated, reliable digital health tool to safely track dosages, monitor physical/emotional effects, and access curated medical information throughout their transition.

The strategy was rooted in rigorous medical and user research, triangulating data from academic papers, competitor health apps, and direct patient interviews. This mixed-methods approach drove the creation of high fidelity mockups and emotional design concepts, which were tested and refined with users.

The solution is a holistic medical tracking app designed specifically for the trans experience. It bridges the gap in clinical care by providing users with a private, secure environment to log hormone injections, track emotional health trends, and consume reliable medical literature.

Designed to replicate an empathetic conversation rather than a cold medical form, the UI relies on emotional design to foster positive habits. The animated syringe acts as a key motivational tool, offering immediate visual feedback for logged doses. This approach was successfully validated in testing sessions with six users, including a healthcare professional specializing in trans health.

The staggering scale of animal abandonment in Brazil—affecting 30 million animals often leads to public apathy rather than action. Existing physical shelters and feeding stations needed a modern, digital storytelling layer to re-engage an indifferent public and convert them into active participants.

The strategy centered on behavioral design. After mapping the motivations of differents users via surveys and interviews, The Octalysis Framework was applied to create habit-forming mechanics. The emotional resonance of these mechanics was tested and proven using the MAX cards method.

A pioneering 'phygital' mobile game that seamlessly connects the digital and physical worlds. The app integrates real-world feeding stations with a digital RPG environment where players battle 'Shadows of Abandonment.' This immersive loop effectively bridges the gap between virtual engagement and real-world animal adoption.

The user experience transforms the topic of animal abandonment into an empowering journey. Through strategic game design, users are guided from casual gameplay to high-engagement advocacy, maintaining an intuitive interface. This has been validated by 10 users via MAX cards.

Despite Brazil having 9.7 million people with hearing impairments, a deep communication gap persists. As demonstrated in a survey of 134 university students, almost half of them had never encountered Brazilian Sign Language (LIBRAS). LIBRAS is also the second official language of Brazil. The core problem was finding a way to introduce sign language early, making it an engaging and natural part of childhoodn.

The research was split between understanding deaf community barriers (visiting communities of deaf people) and decoding children's media preferences. By analyzing trends from games like Roblox and Minecraft, Gestus was designed with core personas and continuously validated the mechanics through extensive testing with 191 children.

An immersive desktop game that turns education into entertainment. As players guide Jonas through various city modules, they unlock new LIBRAS vocabulary. The solution utilizes looping sign animations and immediate visual rewards to reinforce learning without feeling like a traditional classroom.

Child-friendly typography ensures high legibility, while specific pallette colors intuitively guide the user. Looping animations of signs help the understanding of the signs, since the children repeat the signs as an action of learning.

PAX needed an effective B2B strategy to capture new corporate leads. Meanwhile, HR managers struggled to simulate co-payment costs using scattered Excel spreadsheets. The challenge was creating a valuable, free utility that solved this HR pain point while functioning as a powerful lead-generation tool.

Structured the experience across the data using the same Design System produced by this specific client, guaranteeing consistency across all elements and an ease of development for the development team.

The simulator functions as a 24/7 digital sales representative. It replaces outdated Excel workflows with a responsive, 1280×720 desktop experience. By flawlessly guiding HR professionals through complex financial forecasts, it captures highly qualified corporate leads for PAX's commercial pipeline.

The UX strategy successfully masks the complex mathematics of co-payment variables behind a clean, approachable interface.